Chicago November 25, 2024
“The world’s most popular podcast host joined forces with the world’s richest man this week to game out how they could reinvent MSNBC if it’s sold off by its parent company.
X owner Elon Musk joked this week he may buy the liberal news network and “The Joe Rogan Experience” host Joe Rogan chimed in, offering to replace MSNBC anchor Rachel Maddow on her show while adopting her signature look. .
“If you buy MSNBC I would like Rachel Maddow’s job. I will wear the same outfit and glasses, and I will tell the same lies,” Rogan wrote on Friday in response to a post by Musk. Musk trolled the outlet on Friday while sharing a post about reports that Comcast may sell off MSNBC. The billionaire captioned the post with his own statement, writing, “The most entertaining outcome, especially if ironic, is most likely,” having fun with the idea of buying the liberal outlet and converting it to a conservative news outlet.
Rogan commented on Musk’s new post with his offer to replace Maddow on the new MSNBC. The X owner replied, “Deal.”
Maddow, who built her program around passionate criticism of Trump for years and famously pushed since-debunked theories tying him to Russia, has lost nearly half of her viewers since Trump’s victory. “The Rachel Maddow Show” averaged 1.4 million viewers since the election, shedding 41% of its viewers. Things are even worse among the advertiser-coveted demographic of adults age 25-54, where Maddow averaged 236,000 in 2024 but only 118,000 since the election, for a 50% drop.
Musk mused about buying the liberal news network in another post on Friday, stating, “MSNBC is going up for sale. Should I buy it? I would like to fire Rachel Maddow (for fun) and then turn it into a channel that reports the top stories from X each day. Citizen reporting on cable news!”
