Chicago – September 24, 2025
Bollywood celebrities are raising urgent concerns over their image and likeness being misused through deepfake technology, demanding stronger legal safeguards under personality rights. The issue has gained momentum as AI-driven tools make it easier than ever to create convincing but misleading videos of public figures without consent.
Several actors, including Aishwarya Rai, Karan Johar, Abhishek Bachchan, Anil Kapoor, and Jackie Shrof have recently spoken out after doctored videos went viral on social media, sparking fears of reputational damage and misuse of their identities for commercial or political gain. Industry representatives argue that while copyright and privacy laws exist, they are insufficient to address the rapid rise of synthetic content.
Legal experts note that personality rights, which protect an individual’s name, voice, and likeness, need clearer recognition under Indian law. Proposals include amending existing intellectual property frameworks or enacting specific legislation tailored to digital-era misuse.
With deepfakes becoming more sophisticated and accessible, Bollywood stars are calling for swift action to protect their identities. They stress that safeguarding personality rights is vital not just for celebrities, but for public trust and the integrity of online information.
