Chicago – March 05, 2025
An organization is calling for a national boycott in the form of an “economic blackout” on Friday, urging Americans not to shop for 24 hours.
This movement, spearheaded by the People’s Union USA, a grassroots group, follows the rollback of diversity, equity and inclusion initiatives at several companies, including Target. The boycott coincides with protests against President Trump’s plans to reduce the government workforce and mass firings at federal agencies.
“For generations our families worked, sacrificed, and fought to build a better future, yet here we stand, still waiting,” the group posted in a video on Instagram. “We the people will not wait any longer. We stand in solidarity to honor the past and carve a new path for the future.”
While the boycott has gained traction on social media and is being promoted outside the U.S., its actual impact on retail sales or company profits remains uncertain.
Schwarz says on the group’s website that it is not affiliated with any political party and is “dedicated to economic resistance, government accountability, and corporate reform.”
“Our goal is to unite Americans against the corruption and greed that has kept us struggling for decades,” the organization says on its website.
Schwarz also says on the website that the movement is not about billionaire Elon Musk, who oversees the Department of Government Efficiency (DOGE), Trump or any single individual, but rather focuses on “the system as a whole.” The group has vowed to hold billionaires and elected officials accountable, adding that their focus is “systemic change, not political drama.”
