Chicago – June 12, 2026
Academy Award-winning actress Gwyneth Paltrow is facing backlash online after the Hollywood A-lister and lifestyle entrepreneur starred in an advertisement for a luxury Israeli real estate project.
The 53-year-old actress appears in the promotion for 51 Park, a 51-story real estate project in the coastal city of Herzliya, just north of Tel Aviv. In the ad, which was shot in New York and released this week, Paltrow says, “There’s a reason the world’s most iconic buildings are by a park. 51 Park.”
Asked if the building is in New York, she says, “Herzliya. Israel.”
Although she did not post the ad on her own Instagram page, users of the social media platform flooded her latest posts with outrage over her promotion of a project in Israel. Some criticized her for promoting real estate in that country as Gaza lies in ruins due to Israel’s war there, while others posted pictures of Palestinian flags and statements of “Free Palestine” in several languages.
